Meeting/Event Information

Summary: 

    As artificial intelligence moves from hype to operational reality, organizations must do more than adopt tool; they must embed AI into their very DNA. This session explores the strategic, cultural, and infrastructural elements required to successfully integrate AI at an organizational level. Drawing on real-world insights from different industries and references, the talk outlines how AI can move beyond isolated pilots to become a sustainable, value-driving capability.
    Key topics include the foundational requirements for AI-readiness such as modular content strategies, real-time data ecosystems, governance frameworks, and workforce enablement. As well as the mindset shift leaders must embrace to create an AI- powered culture. Attendees will learn how to identify organizational blockers, design intelligent workflows, and scale AI initiatives in a way that aligns with long-term business transformation goals.
This talk is designed for decision-makers seeking practical guidance on building AI maturity and embedding intelligence into the core of how their organizations think, operate, and grow.

Biography:

    Hesham Hamdy is a versatile Marketing Director, keynote speaker, and podcaster, bringing over two decades of leadership experience across the pharmaceutical industry in the Middle East and Africa (MEA). He currently spearheads strategic marketing and digital transformation initiatives at a leading pharma company in MEA, with a strong focus on AI-driven customer engagement, business model innovation, and organizational agility.
    Hesham delivers insights across a wide spectrum of topics, including strategic marketing, project management, customer journey design, cultural transformation, and digital transformation. In 2025 alone, he was invited to speak at major industry platforms, including the Product Marketing Summit – Dubai, Seamless Middle East, the PMI Poland Chapter Study Group, and the Pharma Promotion Congress in Egypt. He is also scheduled to speak at the MarTech Summit Dubai as well as Seamless Saudi Arabia.
    He has led many webinars as well on the MEA regional level covering digital transformation, AI, Digital marketing, social media and marketing planning. In parallel, Hesham co-leads a 20-hour practical training program on digital marketing for the pharmaceutical industry.
    As a Mentor, Hesham currently mentors young professionals as part of the 8th wave of the PMI Poland Chapter Mentorship Program. His perspectives are also featured in upcoming podcast episodes recorded with Egyptian business influencer Mahmoud Bravo, and he recently appeared in many digital marketing podcasts. His credibility is anchored in a strong academic and professional foundation: he holds an MBA, is a certified Project Management Professional (PMP), a Certified Digital Marketing Professional (cDMP), and holds a Diploma in Sales Management and Marketing. Hesham’s contributions to the field have earned him global recognition, including being the Platinum Winner at the AVA Digital Awards 2025 for Excellence in Digital Strategy and Implementation and a finalist at the Eye for Pharma Awards 2015 for Most Impactful Global Initiatives (now known as the Reuters Events Pharma Awards). Hesham is committed to empowering professionals and organizations to thrive in a world defined by digital acceleration, customer-centric innovation, and cultural evolution.

PMI WLEC makes their best effort to keep Chapter meeting dates consistent.
However, in the case of availability of our guests or speakers, these may vary or be changed. 

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